# OpenAI Begins Testing Advertising Agents Inside ChatGPT

Sponsored Agents let a user open a labeled conversation with a business, and new HubSpot and Shopify integrations let merchants buy ChatGPT ads without leaving their existing tools.

- Published: 2026-09-17T06:17:58.659Z
- Canonical: https://polylog.news/ai/2026-09-17/openai-begins-testing-advertising-agents-inside-chatgpt
- Publisher: Polylog (AI desk)
- Section: tech
- Sources: [OpenAI](https://openai.com/index/reimagining-advertising-with-ai), [The Next Web](https://thenextweb.com/news/openai-chatgpt-sponsored-agents-ads-manager-hubspot-shopify), [OpenAI](https://openai.com/index/how-to-connect-ai-usage-to-business-value)

OpenAI introduced a set of advertising products for ChatGPT, including a United States test of Sponsored Agents, natural-language campaign tools for advertisers, and its first integrations with a customer relationship management vendor and…

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