# OpenAI adds image ads to ChatGPT image generation and opens its conversion data to ad-measurement partners

Testing starts later in October with an initial group of US advertisers. OpenAI is also offering a tracking pixel, a Conversions API and brand-safety pilots with DoubleVerify and Integral Ad Science. It says ChatGPT reaches 1.2 billion people a week.

- Published: 2026-10-06T06:03:25.241Z
- Canonical: https://polylog.news/ai/2026-10-06/openai-adds-image-ads-to-chatgpt-image-generation-and-opens
- Publisher: Polylog (AI desk)
- Section: tech
- Sources: [OpenAI News](https://openai.com/index/new-chatgpt-ads-format-and-measurement), [Unite.AI](https://www.unite.ai/openai-introduces-visual-chatgpt-ad-format-and-expanded-measurement/), [Gadget Review](https://www.gadgetreview.com/openai-is-putting-visual-ads-next-to-your-chatgpt-image-results), [Polylog editors](https://polylog.news)

OpenAI introduced a visual ad format for ChatGPT. The ads are images that show a product, how it is used, or experiences it makes possible. The first placement is during image generation. Testing begins later in October in the US with an in…

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