Morning Edition · Saturday, July 4, 2026
Google Invests $75 Million in A24 for a DeepMind Filmmaking Partnership
The deal gives DeepMind access to A24's production process to build generative tools, and has drawn immediate pushback from some of the studio's filmmakers.

Google DeepMind and the independent studio A24 announced a research partnership to develop AI tools for filmmakers, with Google investing $75 million in the studio. The arrangement is non-exclusive and gives DeepMind access to A24's product…
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Part of a tracked trend
Generative Video Enters Professional Media Production
Frontier labs increasingly partner with studios to embed generative video tools in real production pipelines, and each deal advances AI into professional filmmaking while intensifying the fight over data rights and creative labor.
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