Meta Opens Its Muse Personal Agent to the Public With a Free Token Allowance

Meta launched Muse, a personal agent that books travel, files forms, handles email and shops on a user's behalf, on September 8. Each user's agent runs inside an isolated virtual machine with its own security boundary, the architectural answer to the obvious objection that an agent with credentials and browser access is a standing risk. Access is through a dedicated app and through WhatsApp, the distribution asset no competitor can match.

Pricing is unusually explicit about the underlying cost driver. Meta offers a free tier that Mark Zuckerberg described as usable up to about 100 million tokens a week, plus Power at 20 dollars a month and Maximum at 100 dollars a month, according to reporting on the launch. Metering consumers in tokens rather than messages shows that Meta expects agent sessions, not simple chats.

The model that powers Muse shipped a week earlier. Meta released Muse Spark 1.3 on September 2 into Muse Code and its model application programming interface (API), reporting 75.4 percent on DeepSWE 1.1, 88.8 percent on Terminal-Bench 2.1 and 98.5 percent on long-context retrieval. Those are vendor-reported numbers on agentic and coding suites, and Alexandr Wang, Meta's chief AI officer, told Axios the update was groundwork for personal agents.