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Morning Edition · Thursday, September 17, 2026Published at 2:17 AM EDT · New York
OpenAI Begins Testing Advertising Agents Inside ChatGPT
Sponsored Agents let a user open a labeled conversation with a business, and new HubSpot and Shopify integrations let merchants buy ChatGPT ads without leaving their existing tools.
OpenAI introduced a set of advertising products for ChatGPT, including a United States test of Sponsored Agents, natural-language campaign tools for advertisers, and its first integrations with a customer relationship management vendor and…
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