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Morning Edition · Thursday, October 15, 2026Published at 2:37 AM EDT · New York
OpenAI Negotiates to Trade Its Shelved Sora Model for Equity in a Startup Co-Founded by Katzenberg and Former Sora Lead Bill Peebles
The startup would adapt Sora for professional filmmakers, and whether it receives the model weights is still under negotiation, according to The Information.
OpenAI is in talks to hand its shelved Sora video model to a startup co-founded by Jeffrey Katzenberg, the DreamWorks Animation co-founder, and Bill Peebles, who led Sora's research at OpenAI, according to The Information. The startup wants…
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Part of a tracked trend
Labs Spin Out Shelved Models for Equity
Compute-constrained frontier labs will increasingly license or spin out non-core models for equity instead of serving them, so more model-for-stake deals will follow as labs concentrate compute on their highest-revenue lines.
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