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Morning Edition · Wednesday, November 11, 2026Published at 1:08 AM EST · New York
ChatGPT Holds About 81% of Assistant Traffic as OpenAI Launches Merchant Listings Inside the Chatbot
Graphite's estimate gives Claude 6.8%, Gemini 5% and DeepSeek 4%, and OpenAI's new Businesses in ChatGPT tool lets companies manage how the assistant presents them.
ChatGPT accounts for 81.4% of worldwide AI-assistant traffic, according to an estimate by the agency Graphite that the Russian-language channel AI ML Big Data reported on November 10. The same estimate gives Anthropic's Claude 6.8%, Google…
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Part of a tracked trend
AI Assistants Monetize Distribution Like Search Engines
As consumer AI use concentrates in a few assistants, their owners will keep adding merchant listings, commerce and placement products that compete directly with search and local advertising revenue.
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