Morning Edition · Friday, July 24, 2026UpdatedPublished at 7:03 AM EDT · New York
Strikes on Wildberries facilities have left small sellers facing losses of millions of roubles, extending the campaign from energy sites to commercial logistics.

Updated at 7:03 AM EDT
A fresh, larger overnight wave on July 24 struck Wildberries sites in St. Petersburg, the Leningrad region and Crimea plus a missile plant, killing at least six more, with Zelensky confirming and accusing the retailer of supplying the Russian military.
Ukrainian drone strikes have hit Wildberries, Russia's largest online retailer, killing nine people and leaving small sellers with losses of millions of roubles, according to the Financial Times. The attacks extend a campaign that had focused on refineries and supply lines to the commercial logistics that move goods across the country. Overnight on July 24, a fresh and larger wave struck Wildberries warehouses in St. Petersburg, the surrounding Leningrad region and Crimea, killing at least six more people and setting off fires at several sites, The Moscow Times reported. Russian and Ukrainian accounts described it as one of the largest Ukrainian strikes of the year, with the same barrage also hitting a missile plant.
President Volodymyr Zelensky confirmed the latest strikes and accused Wildberries of helping supply the Russian military with parts for drones and other equipment, a claim that frames the company as a military target rather than a purely civilian one. The targeting of a major civilian retailer marks a shift in the economic front of the war. Where earlier strikes aimed at oil revenue and military supply, hitting distribution warehouses raises costs and uncertainty for the merchants and consumers who depend on them.
Russia has continued its own strikes against Ukraine's power grid, and each side describes the other's attacks on infrastructure as illegitimate. The Wildberries strikes show how the conflict is steadily drawing in more of the civilian economy on both sides.
Part of a tracked trend
Ukraine's Deep Strikes on Russian Energy and Logistics
Ukraine sustains a campaign against Russian refineries and supply lines over the next 3-6 months, pressuring Moscow's oil revenue while Russia retaliates against Ukraine's grid.
Ukraine gains by extending economic pressure deep inside Russia and by portraying strikes as hitting military supply, while Russia gains by portraying the same strikes as terrorism against civilian workers.
The strikes and the deaths of warehouse workers are corroborated, but the death toll varies across reports between eight and nine and Kyiv's justification that Wildberries supplies the Russian military has no publicly confirmed evidence, so a civilian-versus-legitimate-target dispute is unresolved.
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What this means
Attacking logistics rather than only energy widens the economic cost of the war for Russia by raising prices and disrupting the flow of everyday goods, which pressures the demand-driven growth model that has sustained the war economy. The exposed parties are Russian small merchants and consumers, and ultimately the state budget that relies on domestic activity for tax revenue. Whether Ukraine can sustain strikes deep inside Russia is what determines if this becomes a durable drag on the Russian economy or a series of isolated incidents.
Source: Financial Times
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